Technological strategies for mass communication in a digital world. 

This course offers educational materials for digital learners. These lessons and resources will guide the learner through a structured path to better understand and implement the ideas presented. In technological strategies for communication in a digital world, journalists, social activists and educators all navigate the same digital space using a variety of technology, platforms and strategies. This course’ aim is to provide resources for a deeper understanding of:

·   Key concepts of Digital Journalism from a global perspective
·  Understanding the nuances of the different forms of Digital Journalism in relation to non-objective news and native advertising
· The impact of technology in shaping the digital world; including social media, journalism tools and non-traditional information sharing platforms
·  Fact checking information, and tools for online learners.
·   Unconventional topics and trends in the global context. 
“Our shared space and common knowledge is increasing. What has disrupted us will now save us. The audience will determine the future of news.”
— Tom Roseenstiel TedxAtlanta

Key Concepts of Digital Journalism From a Global Perspective

Digital technology has become commonplace in society today; the fifth wave of technological innovation is the digitization of social systems. As we have seen, this technological revolution shifted the use of analog technology into the digital; computers, telephones, radio, printing, are just a few instances of this transition. Furthering this revolution was the widespread use of transmission technology; this included GPS, internet, computer networking, cloud computing, digital applications, video processing and file sharing. Disruptions caused by the introduction of new technology has increased our ability to navigate a shared space and increase our capacity to access common knowledge. 

 Digital Journalism itself, is a contemporary form of communication. It uses a variety of digital platforms and equipment to report the news. Cloud sharing and storage has made it easier to send, upload and share files through digital space. Advancements in video, audio and augmented reality technology have introduced immersive reporting as an up and coming trend. Social networking and media sharing sites help facilitate the amount of resources available to journalists and editors. These tools make reporting easier, quicker and arguably more meaningful. However, learning how and when to implement these technologies is perhaps even more important. Responsible journalism is important for conveying accurate information which may affect political behavior, social awareness and economic interests. By providing journalists with these resources, they will be better prepared to inform the public and promote

Today access to news is available to us on demand. We can get it while we are idle or mobile, in an instant. For the news sector, this has already impacted the way they report, advertise and create content. Before our ability to fact-check and navigate multiple news outlets, we were limited to the structured news provided by media outlets; many of which have a strong political and cultural bias. In order to effectively embrace the technological changes occurring today, news organizations must adapt to our media consumption routine. Millennials are much more tech-savvy and are more aware of their control of their learning; they read articles from reputable sources with a track record, they look at outside resources and verify information. In order to keep this market, journalism practices have to shift and present information that provides evidence and transparency.  People are not turning away from the news; in fact, they  are more likely to consume a high degree of multimedia news content, than their 37, and older, counterparts.  Technology allows us to satisfy our inquiries at the touch of a screen. Different devices and tools, provide significant new resources to promote better reporting and community involvement.

Open source technology, widely used by non-professional journalists, are used daily by editors and reporters. The audience has entered the scene, they can teach reporters about local customs or laws, they can provide useful multimedia content and provide useful sources as well. The changing audience has also brought about a change in the way media is funded. Instead of having advertisements and classifieds, digital content has incorporated native advertising and branded content as a way to generate revenue. Content creation has shifted into the hands of the public as well. The public can contribute to journalists projects via crowdfunding, this creates a dynamic exchange between the reporter and donors because they have developed an online community based on trust and transparency. Online Activism, the ability to secretly share and distribute important content for important stories, social justice or political transparency. Each of these types of journalism has emerged as a result of this technological shift. And each serves their own important function. In order for this to work, journalism has to become more transparent, create valuable content and engage communities. Their needs to be a duality in understanding the technology and your desired audience.


Digital Technology for journalists

Technology has streamlined resource documentation and information gathering. Learn about these technologies, how they are used in the field of digital communication.

Types of Journalism

Digital technologies have lead to advancements in citizen journalism, social media activism and native advertising. Learn more about these different subtopics and how they exist within the digital space.

Unconventional Topics and Research

Non-traditional editorial journalism is on the rise; understanding how they are documented and shared is important to it's continued growth.