Screen Shot 2018-10-31 at 4.02.45 PM.png

Coffee Connoisseur

The bean fuels my creative.

Elizabeth Guevara is an experienced Digital Marketer & Copywriter helping brands manage their online presence while growing their audience across all social platforms. She holds a Bachelor degree in Theater Arts and Master degree in Journalism from the award-winning Mayborn School of Journalism at the University of North Texas. Elizabeth fuses her love of the arts and her knowledge of social strategy to help brands reach their audience through creative yet authentic storytelling. 

Core Competencies: 
Managing small teams, in-depth knowledge of the Hispanic and LGBTQ+ market, Digital & Social Strategy, Qualitative + Quantitative Research, B2C/B2B Copywriting (English/Spanish), Influencer Marketing, Email Marketing, Content Marketing, Writing UX Surveys, Curating & Creating Content (Basic Photoshop/Illustrator/In Design), SEO optimization for WordPress and social media, Ad placements (Facebook, Instagram), Social Reporting on metrics/analytics

Past Clients:
The National Institutes of Health, LifeCare Health Partners, AT&T, SHOTZ energy drinks, Miller Lite, The Hanger Project, The Shops at Park Lane, Village at Leesburg, Marina Marketplace, Salem Center, DLC Group (B2B), JLL (B2B). 


Certifications:
Facebook Blueprint, Google Analytics, Google AdWords, YouTube Content Strategy, YouTube- Grow Your Audience.

Writing: The Shops at Park Lane, The Hanger Project, Dieste, Buzzfeed CommunityUNT Eagle Strategies, and Truth Net Media

I blend my love of writing and quantitative research to create unique experiences on social through paid ad campaigns and organic content. I pride myself in my ability to blend design research/strategy, social analytics, and creative copy in a way that targets the right audience for my clients. My job is to create compelling content that people want to see, driving both engagement and brand awareness.