My name is Elizabeth Guevara, I exist in the space between Salvadoran-American. I am a writer, activist, traveler, blogger, and proud dog mom. I write about politics in Central America, about memories from the motherland, and how brands can create authentic connections with the multicultural market. My unique experience growing up as a omnicultural Latina has allowed me to use what I know and apply it to advertising and have my work submitted to SXSW. In the summer of 2016, I interned at Dieste, Inc. a multicultural advertising agency in Dallas, Texas under Omnicom Group. Through my time at Dieste, I worked on Miller Lite, Goya Foods, Cricket Wireless, Hershey’s, and Shotz Energy Drinks as a Copywriter. Since then, I’ve worked as a Digital Media Manager at The Dealey Group where I not only write copy for my clients' social media, but utilize my digital marketing expertise and apply it to their social pages. From running successful Facebook ads for Plaza Las Americas, to curating and creating content, I place more of a strategic approach to my copy. My goal is to continue contributing my thoughts on conversations about LGBTQ+ issues and minority/POC issues to better educate companies/agencies on how to market in a way that's genuine and authentic to the multicultural market.