Culture. strategy. creativity
My name is Elizabeth Guevara, I exist in the space between Salvadoran-American. I'm a queer Latina whose passion for storytelling & strategy led me to earn a Master degree from the award-winning Mayborn School of Journalism at the University of North Texas.
Wondros, Bilingual Social Media Manager
May 2018 - Present
Lead social strategy and creative development while maintaining brand voice + tone, goals, and social media best practices.
Write, review, edit, translate all Spanish-language content from client partners.
Identify new ways to use social platforms to enhance storytelling + interaction on client’s social channels
Draft monthly reports on social media performance across all channels, adding observations and recommendations to improve overall brand health.
Partner with internal teams to synchronize messaging and brand look, communicate goals, strategies and results
Lead Hispanic social media marketing strategy; provide research & insights on the multicultural market
Monitor conversations across social media and address important mentions in real-time
Inform internal teams on social media best practices, algorithm changes, channel growth strategies, industry trends, and social analytics
LifeCare health partners, marketing copywriter
December 2017 - Present
Built & maintained LifeCare’s social media presence.
Created and wrote LifeCare's editorial style guide + social media style guide, brand voice, and tone, setting the foundation for all external communications.
Wrote social media channel growth strategies, content strategies, and paid media strategies to help increase LifeCare’s presence across all platforms
Directly managed all 26 of the brand's social media accounts and reported on insights/analytics
Maintained and managed LifeCare’s brand reputation, and developed crisis communications strategies.
Acted as sole Copyeditor developing print, email, web, social, and digital copy while adhering to AP style and William Strunk Jr.'s The Elements of Style.
Wrote short-form and long-form copy for LifeCare's campaigns; ghost-wrote articles published in magazines and research publications; wrote media announcements, press releases, social media copy, and articles in publications.
Worked with creative team to ensure all messaging was consistent with LifeCare Brand Standards.
The Dealey group, bilingual digital media manager
May 2017-December 2017
Served as the Digital Media Manager for B2B & B2C clients; successfully increased traffic, followers, and engagement for all clients’ social channels.
Crafted creative copy (English/Spanish), wrote blog posts for clients, email newsletters, etc.
Developed email marketing campaigns and paid social ads for all TDG clients; Increased Shops at Park Lane’s email click-rate and open rate (above industry average).
Managed, reported, and pulled insights on success of paid advertising campaigns for all clients.
Managed a team of 2 coordinators and 3 interns, mentoring them on how to build social ad campaigns.
Univision, community affairs + Marketing
August 2006 - July 2013
Monitor Univision Dallas’ social channels; engage followers through community management and encourage user-generated content, photos, videos.
Assisted in the casting process for national reality shows Objetivo Fama and Nuestra Belleza Latina
Interviewed celebrities for Escandalo TV at Univision’s Cinco De Mayo festival
Serve as production assistant and talent scout for Univision’s 2012 H20 Music Festival
University of North Texas
Master in Journalism, PR & Advertising Emphasis
Graduated May 2017
Dallas Baptist University
Organizational Communication Management, M.A. track
University of North Texas
Bachelor of Arts, Theater Arts
Graduated May 204
Mu Kappa Tau Marketing honor society: member
National Association of Hispanic Journalists: Chapter President
Kappa Delta Chi: District Chair, National Marketing Committee, Diversity & Inclusion Director
Feminist Majority Leadership Alliance: member
Movimiento Estudiantil: member
UNT Pride Chapter: member
Address: Los Angeles, CA