Culture | Strategy | Creativity
 

Digital Marketing + copywriting

Elizabeth Guevara

 

Objective

Culture. strategy. creativity

My name is Elizabeth Guevara, I exist in the space between Salvadoran-American. I'm a queer Latina whose passion for storytelling & strategy led me to earn a Master degree from the award-winning Mayborn School of Journalism at the University of North Texas.

 

Experience

Wondros, Bilingual Social Media Manager

May 2018 - Present

Lead social strategy and creative development while maintaining brand voice + tone, goals, and social media best practices.

Write, review, edit, translate all Spanish-language content from client partners.

Identify new ways to use social platforms to enhance storytelling + interaction on client’s social channels

Draft monthly reports on social media performance across all channels, adding observations and recommendations to improve overall brand health. 

Partner with internal teams to synchronize messaging and brand look, communicate goals, strategies and results

Lead Hispanic social media marketing strategy; provide research & insights on the multicultural market

Monitor conversations across social media and address important mentions in real-time

Inform internal teams on social media best practices, algorithm changes, channel growth strategies, industry trends, and social analytics 

LifeCare health partners, marketing copywriter

December 2017 - Present

  • Built & maintained LifeCare’s social media presence.

  • Created and wrote LifeCare's editorial style guide + social media style guide, brand voice, and tone, setting the foundation for all external communications.

  • Wrote social media channel growth strategies, content strategies, and paid media strategies to help increase LifeCare’s presence across all platforms

  • Directly managed all 26 of the brand's social media accounts and reported on insights/analytics 

  • Maintained and managed LifeCare’s brand reputation, and developed crisis communications strategies.

  • Acted as sole Copyeditor developing print, email, web, social, and digital copy while adhering to AP style and William Strunk Jr.'s The Elements of Style. 

  • Wrote short-form and long-form copy for LifeCare's campaigns; ghost-wrote articles published in magazines and research publications; wrote media announcements, press releases, social media copy, and articles in publications. 

  • Worked with creative team to ensure all messaging was consistent with LifeCare Brand Standards.

The Dealey group, bilingual digital media manager

May 2017-December 2017

  • Served as the Digital Media Manager for B2B & B2C clients; successfully increased traffic, followers, and engagement for all clients’ social channels.

  • Crafted creative copy (English/Spanish), wrote blog posts for clients, email newsletters, etc.

  • Developed email marketing campaigns and paid social ads for all TDG clients; Increased Shops at Park Lane’s email click-rate and open rate (above industry average).

  • Managed, reported, and pulled insights on success of paid advertising campaigns for all clients.

  • Managed a team of 2 coordinators and 3 interns, mentoring them on how to build social ad campaigns.

Univision, community affairs + Marketing

August 2006 - July 2013

  • Monitor Univision Dallas’ social channels; engage followers through community management and encourage user-generated content, photos, videos.

  • Assisted in the casting process for national reality shows Objetivo Fama and Nuestra Belleza Latina

  • Interviewed celebrities for Escandalo TV at Univision’s Cinco De Mayo festival

  • Serve as production assistant and talent scout for Univision’s 2012 H20 Music Festival

Languages

Skills

 

Interest

Latinx Community
LGBTQ+ Community
Multicultural Market
Human Rights
Current Events

Education

University of North Texas

Master in Journalism, PR & Advertising Emphasis
Graduated May 2017

Dallas Baptist University

Organizational Communication Management, M.A. track
Jan-May 2015

University of North Texas

Bachelor of Arts, Theater Arts
Graduated May 204

Organizations

  • Mu Kappa Tau Marketing honor society: member

  • National Association of Hispanic Journalists: Chapter President

  • Kappa Delta Chi: District Chair, National Marketing Committee, Diversity & Inclusion Director

  • Feminist Majority Leadership Alliance: member

  • Movimiento Estudiantil: member

  • UNT Pride Chapter: member

Contact

Email: ellieguevara@gmail.com
Address: Los Angeles, CA